This project consists of a book and posters that reveals that your identity and choice of clothes can affect the way other’s perceive you and why. More specifically, the topic is sagging which is a fashion trend associated with hip-hop culture. Sagging has also been associated with poverty, prison, slavery, etc. These associations have shaped the way urban black men are viewed. This project is intended to address the biases in our society as well as reveal that black men have been ridiculed and emasculated for a fashion trend that has then been used by a white owned fashion design company to add masculinity to white men.
I chose for my book to be primarily large, expressive typography because it highlights urban culture. The typography choice also helps to express multiple narratives.
Hardcover book, 8.5 inches by 8.5 inches, 34 pages in 17 spreads
1604 pixels x 3890 pixels, 3 posters
The idea is to have the posters located at malls in order to help the audience view clothing advertisement, the clothes other's around the mall wear, and the clothes they intend to buy in a different light.
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