Waypoint is a team that provides virtual space touring experiences to give clients an immersive and more precise presentation of any given space. Waypoint hosts and creates guided three-dimensional tours that showcase properties in a transparent way that communicates dimensions of space beyond photography.
As a startup, Waypoint needed a visual identity that would represent their business, differentiate themselves from their competitors, and convey professionalism.
My role as a designer was to conduct discovery sessions with the core team of Waypoint to understand and communicate their core values. Afterwards, I worked with them to develop a visual identity consisting of brand colors, typography, logo, and visual motifs that best represent their mission and vision. I consolidated all of these outputs and information into a cohesive identity system that they will be able to use in the long term to have a reference point for the look and feel of their brand.
After a series of iterations, the core team of Waypoint approved the final designs presented and are currently working on their website using the identity system as a guide. The core team has expressed their satisfaction with the work that we have done together and have used it to continue efforts in building their business.
