Xenia Chugina's profile

HADAMI | Branding for a clothing store

HADAMI is fashion at its most beautiful, it is quality, it is style.
HADAMI is love, which is expressed in every line, cut, style, model.



This version of the logo was drawn manually. The logo itself is both elegant because of the serifs and sharp, due to the strict lines. I would like to convey that the clothes for "strong women" were therefore used sharp shapes. I got a strong inspiration from watching the series "Peaky Blinders".


For the branded package and the shipping package , the color and design are the same. The logo on the bottom edge is cool beige, and the background is black, it gives contrast and sharpness.

Packaging for the clothing itself is made on the opposite principle.

The packaging for the product is made according to the opposite principle. The background of the box is beige, and the logo is small and black in the middle.

HADAMI | Branding for a clothing store
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HADAMI | Branding for a clothing store

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