HIGH NOON SMOKE SHOP
BRAND DESIGN AND ILLUSTRATION
BRAND DESIGN AND ILLUSTRATION
OUR GOAL:
The two of us had an idea kicking around in the back of our minds for quite a while and after the news about push to legalize cannabis in New York we decided to turn the thoughts into pixels. In short, our idea is a new dispensary brand located in both Colorado and New York. In executing this, we knew we had the challenge to make its look, feel, and voice fit both cities.
The two of us had an idea kicking around in the back of our minds for quite a while and after the news about push to legalize cannabis in New York we decided to turn the thoughts into pixels. In short, our idea is a new dispensary brand located in both Colorado and New York. In executing this, we knew we had the challenge to make its look, feel, and voice fit both cities.
After mindful research, brand strategy, careful collaboration, many late nights and several smoke sessions, we landed on a fun, illustrative, and graffiti-inspired style.
Inspired by the sticker laden streets of NYC and the laid-back vibes of Colorado we brought this brand to life with fun, light-hearted and approachable illustrations, fonts and color schemes. In this presentation you'll see examples of this branding solution in logos, multiple packaging formats, business cards, and brand merchandise (stickers, bags, t-shirts etc.)
We hope you enjoy viewing this project as much as we did working on this. Many thanks for checking it out!
SERVICES:
Brand Identity, Illustration, Icon Design, Art Direction and Packaging
Brand Identity, Illustration, Icon Design, Art Direction and Packaging
