HAIER SMART HOME /
Project: Haier Smart Home Fridge/Freezer
Client: Haier
Client: Haier
Agency：Seen Vision
Music & Sound Design: Box of Toys Audio
Music & Sound Design: Box of Toys Audio
BACKGROUND /
Haier add to their portfolio of Smart Home appliances with this cutting edge fridge/freezer. Seen Vision were tasked with creating a stylish product launch video and asked us to create the audio for the experience.
Haier add to their portfolio of Smart Home appliances with this cutting edge fridge/freezer. Seen Vision were tasked with creating a stylish product launch video and asked us to create the audio for the experience.
APPROACH /
The audio was an interesting challenge in that it was designed to represent contemporary living and reflect the clean and sophisticated solutions of the unit. A flowing composition uses vocals and piano combined with crisp sound design to create an almost ethereal tone with a positive uplift.
The audio was an interesting challenge in that it was designed to represent contemporary living and reflect the clean and sophisticated solutions of the unit. A flowing composition uses vocals and piano combined with crisp sound design to create an almost ethereal tone with a positive uplift.
