San Gurmano is a brand of extra virgin olive oil from Istria and one of my favorite clients while working at Brandoctor agency. 

 

Brandoctor has defined the brand positioning, the target group and brand image as traditional and domestic, Istrian and ecological, innovative and educational, gourmet and artistic. On the basis of the brand platform, we created the verbal and the visual identity, as well as brand touchpoints. The name San Gurmano has three possible meanings: it sounds like an imaginary place in Istria - the Italian overtone because of the Italian language as part of the Istrian heritage, "san" in Croatian means dream so it can be translated as "gourmet's dream", as well as San for Saint in Italian. The slogan "Every gourmet's dream" plays on one of the possible meanings of the name.