California Sunshine is a Cannabis Infused beverage brewed in the heart of Los Angeles. With its colourful aesthetics and feel-good vibes, California Sunshine takes the consumer for a retro ride to brighter days.
I was asked to develop a concept around the Brand's name and giving it a vintage approach. I suggested to honor classic California inspired themes in a 1970's environment. The idea behind this is that anyone, anywhere, can experience the summer and positivity of California.
What makes the product stand out is the fact that this is a Cannabis Infused beverage. Meaning that it's not based on hops like regular beer, but on THC. This is the products USP.
From the groovy letters of the Logo to the colourful and recognisable Illustrations of the labels, California Sunshine is eye-catching and spreads positivity through its core.
Client: Soma Beverage
Location: Los Angeles, California
Disciplines: Brand Identity
Featured: World Brand Design
Client Review
"Jeffrey's creativity was amazing. His direction and Illustrations for California Sunshine was spot on and the delivered work is top shelf!"
I had an idea of a concept and with his help and direction we made changes which were at first hard for me. In hindsight, I would have been better off leaving it up to Jeffrey’s talent as it would have saved me both time and money on the project. The work he provided is top shelf and I can’t wait to see what the public thinks of our beverages along with these fun designs.
Eric Cernich
Co-Founder
