We were tasked with developing Powerade’s new 2019 library imagery. Taking the lead from Marc Swanson's global photographic treatment, we shot and retouched over 45 images. With dramatic use of light we captured the high-energy intensity needed to exemplify the brand's essence.
Retouchers
Ruan Heinse
Andrew van der Walt
Tim Lake
Agency - Ogilvy Cape Town
Client - Powerade
