My colleague and I had a lot of ideas, but we wanted to focus on a few key elements:
our faculty's mascot - the raccoon, looking toward the future, and acknowledging the previous year's celebrations getting postponed due to the pandemic.
our faculty's mascot - the raccoon, looking toward the future, and acknowledging the previous year's celebrations getting postponed due to the pandemic.
We kept the design simple with a black-and-white color scheme and an accent of orange.
I was in charge of designing the apparel, stickers, and notebooks.
We had three main apparel items - t-shirts, hoodies, and sweatshirts - each with black or white options.
I was in charge of designing the apparel, stickers, and notebooks.
We had three main apparel items - t-shirts, hoodies, and sweatshirts - each with black or white options.
The most fun we had was during our promotional photoshoot. We decided to shoot at the central train station, and by some miracle, we all managed to meet up at the golden hour - when the sunlight is just perfect.
The glass interior of the station made every photo look stunning, and it was the first time our faculty did a photoshoot for the collection. We don't know why we didn't do it sooner, but now it's become a necessary part of our launch.
Overall, it was such a fun project to work on and we received a lot of positive feedback from the students. Seeing them wear our hoodies and sporting our stickers just melted our hearts. We hope you love it too!
Thanks for watching!
Contact me:
cath.strazdina@gmail.com or here
