In this ad, I focused on telling a relatable story to highlight the benefits of the product. The tension rises with the music when finally the cheering birds singing at the end creates a contrast to make the viewer remember Toffiffe’s brand name. Repetitive bird’s eye view shots when the character takes the candies bring structure to the story and make it easier to follow. I’m illustrating all his actions with respective b-roll to immerse the audience in the story further.