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    What if... traditional advertising channels are off-limits?
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DAVIDOFF CAME TO BSUR FOR REJUVENATING THE DAVIDOFF BRAND. HELPING A GLOBAL PLAYER GROW IN MARKETS WITH GREATER RESTRICTIONS REQUIRES SOPHISTICATED TACTICS. OUR STRATEGY: TO BUILD ON DAVIDOFF’S OUTSTANDING DESIGN HERITAGE. SO THE BSUR TEAM CALLED IN ORA-ÏTO AND COMMISSIONED HIM TO CREATE A FULL RANGE OF ‘NEW LUXURY’ SMOKING ITEMS.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TO MAKE CERTAIN THE PRESS WOULD PICK UP ON THE PROJECT, THE AGENCY STRATEGICALLY GOT WORLD-RENOWNED FRENCH DESIGNER ORA-ÏTO INVOLVED. BSUR, DAVIDOFF AND ORA-ÏTO TOGETHER DELIVERED AN EXCITING NEW DIRECTION FOR THE BRAND: DAVIDOFF BLACK & WHITE. STRIPPED DOWN ELEGANCE, ‘FUTURIZED'.
 
  
 
 
 
 
 
 
 
 
BSUR INITIATED EXHIBITIONS AROUND ORA-ÏTO'S OEUVRE, FEATURING THE DAVIDOFF BLACK & WHITE LINE. THIS HARVESTED HEAPS OF FREE BUT PRICELESS PUBLICITY IN DESIGN AND LIFESTYLE MAGAZINES WORLDWIDE.
 
 
 
 
MY MODEST CONTRIBUTIONS DO NOT HOLD UP COMPARED TO THE ACHIEVEMENTS OF THE BSUR TEAM IN AMSTERDAM AND ESPECIALLY BYRODGER BEEKMAN (CONCEPT) JOOST PERIK (STRATEGY) MERIEN KUNST (COPY)
PASCAL DUVAL & ORA-ÏTO (DESIGN)
 

 
 
 
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