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    Ronaldo's Campaign for the Spanish Market.
Madeira Tourism Association
Print and Outdoor Campaign for Madeira in the Spanish Market
The Brief?

Market Madeira in Madrid using the island's most recognized icon, Cristiano Ronaldo.

The Work?

Posing like if he was ready to start playing, we picture Ronaldo with Madeira's map over his heart. Football might be his biggest passion, but when it comes to love, he only loves one place, his country, his island: Madeira. 
Landing Page and Facebook Page

We created a website where people could check Cristiano Ronaldo's favourite spots in Madeira, the most secluded beaches, the best restaurants.

On Facebook, fans could interact with Ronaldo and ask him questions about Madeira.
Ronaldo promoted this campaign on his own Facebook page twice. The first time he published our ad, he had more than 35,000 likes, 952 shares and more than 6,600 comments.