From feed to food
That’s the main concept behind Faba Factory, an initiative by food designer Katja Gruijters in collaboration with vegan food producer Boon Bonen, to explore the possibilities of faba beans, normally used to feed the cattle. They came up with products such as the Fabatofu or Fababier. Their goal is not only to explore the potential of faba beans, but also to connected producers, scientist and designers in a platform to celebrate this nutritious bean. We worked for them on the creation of the visual identity, website, illustrations and packaging for Faba Factory. We also teamed up with Dutch product design studio Ant Eye, who built a photography set that would explain the production of the Fabatofu in a fun, quirky way.
CHECK THIS PROJECT ON OUR WEBSITE
A project aimed to connect
the whole food chain
Along with the brand identity, we designed the Faba Factory website,
that would explain the project in a fun and clear way
Best ideas emerge when you have fun!
Ant Eye Studio built this amazing set that we brought to life.
A whole range of faba-based products
with their own custom packaging.
Photo credit: Sabine Grootendorst
