We were assigned to create a 3 part Instagram campaign that discusses issues in our society. I chose to focus on mental health awareness and encouraging people to take care of themselves by practicing self care. I was inspired by Sanny van Loon's art style to create these cute, color blocked, pastel palette illustrations. We were also required to make one animated!
Here is my animated version of the first campaign post:
A few mockups that place the images in a real Instagram setting:
Here are some rough drafts that I did before I worked to create the final product:
