Corporate style and brand identity guidlines developed for the existing logo
Our brand identity is a system of elements that together symbolise the “OBA” brand. Those elements project our brand personality and identity. We all have an important role to support “OBA” brand to stand out in this competitive world.
Our goal is to introduce our brand to customers in printed products, on screen, outdoors and other advertising materials. The correct application and use of our logo, colors, typography and image style is the key of our brand recognition. All of these will distinguish our brand from competitors. The guidelines of the main elements are in the following pages. Over the time, the guidelines for specific areas such as photography, online materials and other templates will be added.
Corporative style, pattern
The second design element of the “OBA” brand is the pattern. This pattern consists of small and large rings that are aligned. The pattern brings fame to the brand and makes it elegant.