Studies have shown a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More "tasty" alcoholic beverages like Mike’s Hard Lemonade can lead to overconsumption due to their increased size and flavors. Read More: https://servingalcohol.com/the-trend-of-binge-drinking-2/