Project: PURE is a campaign that stands as a resource for drug users to have access to information and learn about the substances they are taking. The Project: PURE campaign also sells portable test kits so that users have safer accessible access to ensure they know what they are putting into their body.

I chose to do this project because drug use is very prevalent in the LGBTQ+ community as well as the EDM community; these are two communities I am a part of and I wanted to base my capstone around helping my communities, especially because there are not enough helpful resources on substances that are accessible.

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Inside of every Portable Test Kit box, PURE sends a metal test kit, a foldable pocket size drug mixing chart, a sticker, & a free hotline magnet. Safety is the number one priority for Project: PURE.
Mockups were created in Adobe Dimension & the packaging design for each mockup was designed in Adobe Illustrator. Each box slides out of its casing by pushing on either side that has color. The packaging was created to be simple and sleek with pops of color.
Posters were created to be bold and colorful to really grab the viewers attention and pull them in. They are meant to be hung up at concerts, festivals, or bars.
PROJECT: PURE
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PROJECT: PURE

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