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    Experiential advertising idea that blends virtual racing games with the thrills of real F1 races. An immersive experience that connects the brand… Read More
    Experiential advertising idea that blends virtual racing games with the thrills of real F1 races. An immersive experience that connects the brand with their fans in the most engaging way. Read Less
    Published:
Burn Energy Drink has long been partnered with Lotus F1 Team. Together they want to bring to their fans a new way to experience F1.
 
INTRODUCING: “BURN GRAND PRIX”
 
Burn Grand Prix is a unique championship where you can drive against the actual F1 drivers. An online, realistic and immersive F1 experience that blends virtual gaming with the thrills of the real F1 races.
 
But we are not talking about yet another online F1 video game.
 
For the first time ever, you will have the chance to drive against actual F1 drivers. During the real championships, in real time, from the comfort of your sofa.
HOW IT WORKS

Instead of letting an Artificial Intelligence simulate the driving style of F1 drivers, we capture real time data from the race (live telemetry, speed, acceleration, use of DRS and Kers,…) and feed it into the virtual cars so that they react as in the actual race. In real-time.

If Fernando Alonso overtakes Vettel in the racetrack, you will see in your screen the virtual Ferrari doing just the very same maneuvers at the same speed.

Thus, we create a highly immersive and unique F1 experience as every car in the game will behave in real time as the cars in the race track.

An experiential advertising idea that is just the seed of a new kind of competition where you can test your driving skills against real F1 drivers.
 
This is a pitch idea for Burn Energy Drink brand.