Wheelwell Marketplace
Desktop | Tablet | Mobile
2018

Working exclusively with Head of Product, engineering, and marketing, I was tasked to design the Wheelwell Marketplace from the ground up, where my job was to architect, research, and design an automotive aftermarket community driven marketplace that had to be faster and better version of a buying experience in comparison to what was already in the market. Aftermarket parts is a multibillion dollar industry here in the US alone, and much of what was currently on the internet were archaic, clunky, and often ambitious at best. Our biggest competitor was a $500M online aftermarket retailer who have been in the business since 2008, and we were the David to their Goliath. With minimal resources and "speed is everything" mindset, we went from wireframe to live in 2 months time. After the store was launched, we began refining our product pages and were able to ultimately ingest and generate over 500k unique cataloged products in the span of 6 months. I had to create different verticals product pages that could potentially "fit" these 500k+ products that all have unique requirements and elements.