【项目背景】
————————————
从“中国制造”到“中国智造”
中国以研发能力与全产业链布局
不断打破外国技术封锁与高溢价话语权
当国产定制化医疗CT研发与制造企业具有国际一流的技术能力
我们如何为其进行品牌形象重塑
使中国工业软实力成为世界瞩目的黑马？
【项目思考】
————————————
汉文化思想与现代医学科技的
“生命之环”
没有哪种科技，如医疗这般探寻生命本源
医疗CT作为高精度诊断仪器
我们试图以此为出发点寻找关于“生命”的符号
它周而复始、生生不息
难以定义完美的形态，却始终处于完美的状态
在已知与未知的辩证关系之中
它从不张扬，却被永远向往
【Project background】
From "Made in China" to "Intelligent manufacturing in China"
China's R & D capability and the layout of the whole industrial chain
Constantly breaking the blockade of foreign technology and high premium voice
When the domestic customized medical CT R & D and manufacturing enterprises have the world-class technical ability, how can we reshape the brand image for them,
so that China's industrial soft power becomes the world's attention dark horse?
【Project thinking】
Han culture and modern medical science and technology
"The ring of life"
There is no technology that explores the origin of life like medicine
Medical CT as a high precision diagnostic instrument
We try to find the symbol of "life" from this point of view
It goes round and round
It is difficult to define perfect form, but it is always in perfect state
In the dialectical relationship between known and unknown
It is never publicized, but is always yearned for
————————————
Customer: [Shaker]
×
Creative director · Hyman
×
Design · Hyman
×
Copy · Hyman
×
Producer · Hyman
×
Brand · Web · Illustration · 3D · C4D
————————————
从“中国制造”到“中国智造”
中国以研发能力与全产业链布局
不断打破外国技术封锁与高溢价话语权
当国产定制化医疗CT研发与制造企业具有国际一流的技术能力
我们如何为其进行品牌形象重塑
使中国工业软实力成为世界瞩目的黑马？
【项目思考】
————————————
汉文化思想与现代医学科技的
“生命之环”
没有哪种科技，如医疗这般探寻生命本源
医疗CT作为高精度诊断仪器
我们试图以此为出发点寻找关于“生命”的符号
它周而复始、生生不息
难以定义完美的形态，却始终处于完美的状态
在已知与未知的辩证关系之中
它从不张扬，却被永远向往
【Project background】
From "Made in China" to "Intelligent manufacturing in China"
China's R & D capability and the layout of the whole industrial chain
Constantly breaking the blockade of foreign technology and high premium voice
When the domestic customized medical CT R & D and manufacturing enterprises have the world-class technical ability, how can we reshape the brand image for them,
so that China's industrial soft power becomes the world's attention dark horse?
【Project thinking】
Han culture and modern medical science and technology
"The ring of life"
There is no technology that explores the origin of life like medicine
Medical CT as a high precision diagnostic instrument
We try to find the symbol of "life" from this point of view
It goes round and round
It is difficult to define perfect form, but it is always in perfect state
In the dialectical relationship between known and unknown
It is never publicized, but is always yearned for
————————————
Customer: [Shaker]
×
Creative director · Hyman
×
Design · Hyman
×
Copy · Hyman
×
Producer · Hyman
×
Brand · Web · Illustration · 3D · C4D
