Link Up Be the BEST - GUNN Solution

Overview

건솔루션은 스마트 팩토리 솔루션 분야에 10년간 몸담아온 독보적인 기업입니다. 오랜 기간 풍부한 전문 지식을 쌓아온 엔지니어의 운영기술(OT)과 뛰어난 플랫폼 설계 및 분석 노하우를 가진 정보기술(IT)의 융합이라는 스페셜리티를 바탕으로 다양한 회사들과의 연대를 통해 한국형 스마트 팩토리 솔루션의 글로벌화를 지향하고자하는 명확한 목표를 지니고 있었습니다. 바우드는 이러한 건솔루션의 브랜드 방향성에 따른 전략을 수립하고 이를 반영한 브랜드 비주얼 아이덴티티를 구축하였습니다.

Gunn Solutions is a unique company that has been involved in the field of smart factory solutions for 10 years. The convergence of IT with the operational technology (OT) of engineers and the excellent platform design and analysis know-how.
Based on the speciality, we will aim to globalize Korean smart factory solutions through solidarity with various companies. The goal was clear: BOUD established a strategy based on the brand direction of these gun solutions and established a brand visual identity that reflects them.


Missions

바우드는 건솔루션의 브랜드 아이덴티티를 개발하면서 3가지의 목적을 수립했습니다.
1. 10년간 유지해온 한자 ‘健’의 계승과 젊고 진취적인 기업으로의 이미지 개선 
2. 건솔루션의 영문 표기법에 대한 이슈 
3. 브랜드 구성원 모두가 주인의식을 가질 수 있도록 하는 브랜드 내재화 교육

BOUD had to achieve three goals by developing the brand identity of Gunn Solution.
1. Succession to the Chinese character ‘健’ that has been maintained for 10 years and improvement of image as a young and enterprising company; 
2. Issues concerning the written notation of Gunn Solutions in English;
3. Introduction to brand internalization so that all members of the brand can have a sense of ownership.


Solving 1

건솔루션의 새로운 로고는 기존 10년간 유지해온 건솔루션만의 아이덴티티인 ‘健’한자의 외형과 스마트 팩토리 솔루션을위한 연대와 협력의 구심점을 상징하는 깃발 형태입니다. 또한 11.5도로 기울어진 사선은 건솔루션의 성장 가능성과 글로벌로 나아가고자 하는 방향성을 뜻합니다.

The new logo of Gunn Solution is a flag that symbolizes the appearance of 健, the identity of Gun Solution, which has been maintained for the past 10 years, and the center of solidarity and cooperation for smart factory solutions. In addition, the slope tilted to 11.5 degrees means the growth potential of the gun solution and the direction to move toward the global market.


Solving 2

건솔루션의 영문 표기법인 Gun은 ‘총’으로 해석될 수도 있다는 점에서 글로벌로 나아가기 위한 영문 표기법 수정이 필요했습니다. 바우드는 건솔루션을 필두로 함께 하게 될 여러 스마트 팩토리 솔루션 기업들을 자연수 N으로 표현하여 GUNN SOLUTION 이라는 이름으로 재탄생 하였습니다.

Gun, the English notation of Gun Solution, may be interpreted as a 'gun' We needed to modify the English notation to move globally. BOUD has re-created several smart factory solution companies that will be together with Gun Solutions in the name of GUNN SOLUTION by expressing them as natural number N.


Solving 3

건솔루션은 지난 10년간  ‘健’ 으로 커뮤니케이션을 진행해왔습니다. 브랜드의 갑작스러운 변화는 브랜드 성격을 변화시키며, 브랜드를 이용하는 고객들에게 혼란을 줄 수 있다고 생각하여 ‘健’을 유지하기로 하였습니다. 그리고 새롭게 바뀐 로고에 대한 인지가 충분히 이루어졌을 때 ‘健’을 삭제하여 심볼만을 사용할 수 있도록 단계적 적용을 하였습니다.

Gunn Solution has been communicating with '健' for the past 10 years.
The sudden change of brand changed the brand personality and decided to keep '健' 
because it thought that it could confuse customers who use the brand.
When the recognition of the newly changed logo was sufficiently done, 
'健' was deleted and applied step by step so that only symbols can be used.



BOUD
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Creative Directing : Jiyeon Ma
Project Manager : Sewon Kim
Brand Design : Arim Kim, Sunwook Hwang
Photographer : Hyeji Lee

Clients : GUNN Solution

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