The platform focused on mimusicmonster.com, where consumers were invited to play around with and create their own Music Monsters – based on their individual musical tastes.
Music Monsters were animated and developed into 10 second TV spots that ran across the region.
Music Monster was further supported by digital, direct and trade marketing, social media marketing, presence at key music festivals and extensive retail toolkits.
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My Music Monster
Everyone’s taste in music is unique – Inside every music-lover lives a little Music Monster. It’s the part of them that lives fo Read More