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GRAP 2272 - STUDIO 2 - PROJECT 2: CORPORATE IDENTITY The assignment was to rebrand a charity and give it a more fresh and contemporary look. Th… Read More
GRAP 2272 - STUDIO 2 - PROJECT 2: CORPORATE IDENTITY The assignment was to rebrand a charity and give it a more fresh and contemporary look. The charity I was given is called Secondbite, and is a charity food organisation that salvages food that might otherwise go to waste. Their main focus is to help people in need. In my design, I choose to use the food as the main concept. The symbol of the logo is 3 pieces of cut fruit put together as one. The cut fruit symbolises the fruit that is salvaged, and also how Secondbite delivers food in 3 different ways: by Community Connect, Direct Delivery and Volunteer delivery. The script font is used to give the logo a more informal look, since this organisation is about people helping other people. Read Less
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GRAP 2272 - STUDIO 2 - PROJECT 2: CORPORATE IDENTITY
 
The assignment was to rebrand a charity and give it a more fresh and contemporary look. The charity I was given is called Secondbite, and is a charity food organisation that salvages food that might otherwise go to waste. Their main focus is to help people in need. 
 
In my design, I choose to use the food as the main concept. The symbol of the logo is 3 pieces of cut fruit put together as one. The cut fruit symbolises the fruit that is salvaged, and also how Secondbite delivers food in 3 different ways: by Community Connect, Direct Delivery and Volunteer delivery.