雲吧 Cloud bar

雲吧是一間隱身於民宅內的空中酒吧，提供了以台灣茶為主題的各種新式調酒，位於郊區的地理位置，讓雲吧有了與城市不同的獨特景觀，並成為當地最高、最接近雲層的空中酒吧。

將雲的本質：水的三態做為核心概念，溝通品牌整體的產品、空間、以及氛圍。酒代表液態、硬體空間為固態，環境氛圍則歸屬於氣態，將體驗與概念建立連結，提出像雲一般的品牌標誌。

“Cloud Bar (the sinograph ‘雲’ means cloud)” is a sky bar hidden in a private house. The suburban location gives it a unique landscape different from others, making it the highest sky bar in the area.

yyangraphic take the nature of cloud - changing state of water as the core concept: The wine represents liquid, then the physical space represents the solid, and what represent the gas are environment and atmosphere. Through this, yyangraphic make the connection between the experiencing pattern of drinking and the concept itself, creating a logo that constantly flows and loops just like clouds.

標誌需要達成兩件重要的使命：1.展現出雲的多樣性與流動感。2.附有簡單明確的指引能力。雲吧位於民宅的高樓層中，一樓出入口與其他商業空間共同使用。必須設計一個能引導顧客進入其空間的標誌設計。

The logo needs to achieve two missions: Show diverse images and fluidity of the cloud, and carry clear direction indicating ability. To satisfy the need of smooth traffic flow, yyangraphic had to design a sign with these functions.

By making the logo move circularly with the dynamic sense, each frame can be captured with different images, showing the fickle and unfixed characteristics of clouds.

藉由動態的方式讓標誌不停的循環，每一幀都能擷取出不同的畫面設計，直觀且簡單的展現出雲多變與不固定的特性。同時標誌內的箭頭擁有自由度很高且有趣的不同活用方式，不僅能夠單獨拆解成為指標性的符號，引導顧客進入其空間，也能夠自由的增加數量做為像雲一般的圖樣使用。

Meanwhile the arrow in the logo is exquisite and changeable, people can receive different images and meanings according to the current situation. That is to say, thr design of yyangraphic can not only be disassembled into indicating symbols to serve as a direction guide in space, but also can be freely increased in number and used as cloud-like patterns.