Client: CPAWS British Columbia
Campaign: Sea Of Glass (Glass Sponge Reef Awareness Campaign)
Creative Direction + Design : Mustaali Raj
Art Direction + Digital Art: Aaron Campbell
Photograph of Sea Lion: Bruce G. Marcot

Canadian Parks and Wilderness Society (CPAWS) is a Canadian non-profit organization devoted to protecting
Canada’s wilderness heritage. The project’s primary objective was to raise awareness about the endangered
glass sponge reefs. The campaign sought public support for establishing an official conservation area.
*2014 Adobe Design Achievement Awards — Semifinalist
*2014 Canadian Regional Design Awards — Finalist
*2014 RGD Western Canada Award of Excellence — Honourable Mention
*Published in Diver Magazine — Feb 2014
*2014 Adobe Design Achievement Awards — Semifinalist 
On October 15th and 16th of 2013, CPAWS BC hosted a once-in-a-lifetime underwater expedition to explore the glass sponge reefs off the coast of Vancouver on board the Aquarius research submarine. 
Sea of Glass Campaign