BRIEF:
Jason Fallas is a high-school dropout who wanted to play drums for a living, turned into a self-taught product designer. Currently, leading design at RedDoor, a Sacramento/San Francisco-based start-up focused on building tech that elevates the home-buying experience. Passionate about holistic growth, mindfulness, visual design, leadership, and strategy. Inspired by music, nature, and traveling.
CONCEPT:
Looking for creating a shape that represents his strong personality and also that would convey his effort, his exponential growth, and the obstacles he has overcome on his path... We picked a line inclined 45 degrees that have an initial point at the bottom and a second point at the top that conveys the feeling of constant growth, but also the inclination itself represents a challenging way to go up... This line/inclination will be present across his all visual language.
LOGO IDEA:
SCKETCHES:
A CHALLENGE, AN HONOR:
Every single branding project is a challenge, no matter how many projects had you achieve successfully... This one represented one for me not only because had to create a brand for another designer but because is also the chance to make something for a designer who I admire, and who I have the honor to call my best friend. Thanks, Jason for your trust, thanks everyone to reach till here.
Thanks to reach out till here,
