The brand mark development phase included different slogans forming a circle 
around the conceptual brands name. Zooja Pro, a hand lettered script typeface featuring digitalized wood type characteristics, was used for “Ugly” in Ugly Produce.

The digital marketing solution is fun, bright and portrays ugly fruits and vegetables as "sexy" to redefine the beauty in produce. Together, we can work towards zero food waste.

After developing a series of digital marketing content, specifically for Instagram, Ugly Produce can reach a larger audience in their efforts to alter current perceptions about ugly fruits and vegetables.