Gilde Novennber
Intergrated campaign 2012
Gilde is Norway’s biggest meat producer, and a natural part of the traditional, Norwegian Christmas. In 2012 they wanted to introduce their Christmas products earlier, but at the same time didn’t want to start stressing people to much with Christmas.
We turned November into Novennber (in English no-friend-ber) the month when you invite your friends for dinner, and eat Gilde’s products. We built a website and integrated with Facebook to facilitate dinner parties and get-togethers, and backed it up with TV, print and radio.
The campaign led to 30% sales increase for Gilde, compared to the year before.
Creatives: Gunnar Frigaard, Jørgen Holst, Lare Holt og Inge Kivik.
Interaction Designer: Yngve Hellman
Web Designer: Jostein Pedersen
Web Producer: Jan Thomas Pettersen
Mac Operator: Per Schenk
Project Manager: Mia Bussoli
Account Director: Pål Trælvik
Interaction Designer: Yngve Hellman
Web Designer: Jostein Pedersen
Web Producer: Jan Thomas Pettersen
Mac Operator: Per Schenk
Project Manager: Mia Bussoli
Account Director: Pål Trælvik
Casemovie: Christian Hvatum
