绣裳花
Xiushanghua
服务丨Service / 品牌设计 Branding Design
客户丨Client / 苏州绣裳花刺绣艺术有限公司
Suzhou Xiushanghua Embroidery Art Co.,Ltd
地点丨Location / 苏州 Suzhou, China
日期丨Time / 2020年9月 Sep. 2020
奖项丨Award / 2020 The 11th Worldwide Logo Design Award丨Bronze Award
2021 International Busan Design Award(ibda)丨ibda Idea Award
-（EN）
The brand logo of “Xiushanghua” is designed and made with the traditional Chinese pattern "Auspicious Clouds" and the unique shape of flower windows in Suzhou, and through the graphic processing of compound aesthetic rules. Xiangyun means auspiciousness in traditional Chinese patterns, and is also called "Neon Clothes" in Eastern mythology, which means "fairy clothes".
As an important part of Chinese traditional culture, Su embroidery carries China's long history and national wisdom. As the representative brand of new Su embroidery, “Xiushanghua” bears the important responsibility of inheriting the past and the future. Combining traditional cultural connotation with contemporary aesthetics and artistry is our positioning of this brand style.
-（CN）
苏绣作为中国传统文化的重要组成部分，承载着中国悠久的历史和民族智慧，“绣裳花”作为新苏绣代表品牌，身负承前启后的重要责任。 将传统的文化内涵和当代审美及艺术性结合，是我们对这个品牌风格的定位，将传承和时尚结合的概念，不仅为视觉上奠定基调，也指引了传统手工艺行业的新发展方向。 “绣裳花”品牌logo，以中国传统纹样“祥云”和苏州特有的花窗外形为元素，结合新中式的视觉审美风格，通过复合美学规则的图形处理，设计制作了品牌标志。祥云在中国传统纹样中寓意吉祥，在东方神话中亦被称之为”霓裳“，有”仙女的衣裳“之意。将有形之物，通过图形语言转化为抽象的具有艺术性的纹样，体现了品牌文化深远的背景，更能贴合品牌的主旨，以及创始人对品牌的深谋远虑。
-团队 Team /
Creartive Director 创意总监 丨Sha Feng 沙锋
Art Director 艺术总监 丨Jiayi Lu 陆佳伊
Graphic Design 平面设计丨Sha Feng 沙锋，Li Peng李鹏
Illustration丨Zhang Qingyi 张晴熠
-联系 Contact /
sofengdesign@sofengdesign.com
www.sofengdesign.com
