• I concepted and designed a video contest for MTV Mobile for the EMA.
    The Premise: Imagine you won a VIP experience for two to the EMA in Amsterdam. How would you react? Show us in a video. 

    Tons of videos were uploaded and average daily page views for mtvmobile.ch went from around 100 to over 5000 after the launch.
    Animated GIFs depicting some of the best reactions: