GAMESTOP REBRAND
Branding | Packaging | Illustration | Advertising | Digital | Print
I was challenged with rebranding an organization of my choice for my Corporate Identity class. I decided on GameStop. After much research and exploration, I was able to create an updated logo and identity system that stayed true to their brand while also enhancing the in-store experience. This rebrand also pushes the message that GameStop unites gamers.
IDENTITY SYSTEM
EPHEMERA
ONLINE PRESENCE
To reflect the ever-changing video game industry, the organization’s social media presence and website were revamped as well with the former featuring a new interactive and animated annual report.
The executions shown were created for a class project, with no affiliation to GameStop.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of GameStop. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. GameStop does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
