Training Design at Glance
Created for Purrfectionary
Purrfectionary is a national chain of boutique cat treat stores that feature a cat cafe. The organization has enjoyed a great deal of success the past five years and has over 200 stores across the United States.
Purrfectionary has encountered a recent sales conversion issue where possible customers come into the store, but leave within minutes of walking in the door without making a purchase.
The leadership team has hired a secret shopping firm to explore the stores and the common trend among all stores is that the staff is not welcoming customers within the first thirty seconds of walking in the door. In fact, they found that some secret shoppers were in the store for up to ten minutes without being greeted.
SOLUTION:
After performing a Training Needs Assessment, two types of training and a marketing campaign was planned. See the details in the presentation below. It was created to brief Purrfectionary leadership team with the plans for a solution to this problem.
Two types of training is suggested: face to face and eLearning, to all employees stores (cashiers, customers service and managers).
Caption: Briefing session to Purrfectionary Management Team.
Understanding Client Training Needs by Creating a Value Preposition Design
Purpose: What is the goal a Value Preposition Design? It is a tool to provide the right solution for your client. What makes you right to the job. You will specify a problem that you want to solve for your client.
Training Needs Assessment
Purpose: Provide a solution for a client that is having problems in the customer service area and consequently decrease of sales.
Target Audience: Purfecctionary employees (customer services attendees, cashiers and managers)
The value preposition was explained in the presentation above.
Visualizing Data / Infographic - Sketch
Infographic - Final Version
Target Audience:
Caption: Infographics final version. Created on Piktochart.
The Project Design Brief
Training Assets
1) Video - The Hidden Power Of Smiling by Ron Gutman.
Presented to the learners as an introduction to the face to face lesson.
Audience: Store employees - cashiers, customers representatives and store managers.
2) eLearning Prototype.
Created to be used after the face to face instructions.
Audience: Store employees - cashiers, customers representatives and store managers.
First picture: eLearning first draft.
Second picture: eLerning prototype presentation
Training Needs Assessment front page created for Purfecctinary on Adobe Captivate
Audience: Purrfectionary Management.
