POCKY BRANDING
Branding | Packaging | Illustration | Advertising | Print
Pocky is the perfect snack for sharing, however, its current branding and packaging lack the playfulness of the product. So with this execution, the goal was to evolve the brand with a new logo and packaging that resonated with its audience while also living up to the product’s mission: Sharing Happiness.
In addition to these touchpoints, I decided to build upon the new identity and create a set of appropriate materials for it including a tote bag, business card, and shelf wobbler. Lastly, an advertising series, both in print and digital, was created to build brand awareness.
PACKAGING
EPHEMERA
ADVERTISING (PRINT AND DIGITAL)
The executions shown were created for a class project, with no affiliation to Ezaki Glico Co., Ltd.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Ezaki Glico Co., Ltd. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Ezaki Glico Co., Ltd. does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
