Inspired by Uganda’s Athletic spirit and global competition, Rundel brings Sport to the heart of Africa. The Sports center is the brainchild and passion of Athletics, a distributer of globally recognized sport brands.

Rundel enjoys a distinct role in the region—providing elegant sports dress-code--breathing life into the Athletic vibe while focusing on the future of sports across the region.

When Rundel started in Uganda, they called on Reveline to help develop an identity and a promising campaign to gear-up the love for Athletics as a Sport.

Reveline created a way-finding identity for the pan African sports center which engages in authentic Sport-code. The identity introduces the first change to the brand’s visual elements.

We created the brand mark as well as a brand hierarchy, identity style guide and merchandising.

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