Project: Nutsy Chikki Packaging

Agency: Therefore design Pune

Mentor: Vrishali Kekre Deshmukh, Dhun Patel

Packaging Layout Design: H.K. Bhujbal

Objective: To create a premium packaging and visual identity for a brand seeking to enter and ensure a sustainable presence in the healthy snack category targeted towards consumer wellness.

Concept: Use of bold typography and colours helps to get an encouraging feel to stand out amongst existing competitors. The minimalistic design language carries a modern yet appealing look and the sharp cut of "Y" makes the design more dynamic and use of a see through portion increases the craving for product.