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Rinascente - Keep it Beautiful - Dir's Cut
RINASCENTE - KEEP IT BEAUTIFUL (director's cut)

I was recruited by Section 80 to animate the beautiful illustrations by Lisa Tegtmeier for the Rinascente "Keep it Beautiful" campaign, to explain the brand's pillars. 

It was a very long project, and it has undergone a number of changes during the development.
Sometimes it happens that you fall in love with one of the intermediate steps, even if then the client will make new requests.

This is the reason I decided to collect this showcase and show you my "personal" best result for this project.

Compare this version to the final release here


​​​​​​​Intro





Respect




Creativity




Emotions




Research




Diversity




All the pillars




Behind the scenes


Credits

Agency : Wunderman Thompson
Production : Section 80
Illustrations and logo design : Lisa Tegtmeier
Supers design : Alberta Chiminelli
Motion design : Mauro Mason

Rinascente - Keep it Beautiful - Dir's Cut
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Mauro Mason

Rinascente - Keep it Beautiful - Dir's Cut

I was recruited by Section 80 to animate the beautiful illustrations by Lisa Tegtmeier for the Rinascente "Keep it Beautiful" campaign, to explai Read More
49
607
3
Published: