BRO STYLE REBRAND
BRANDING & CAMPAIGN
Bro Style was founded in 2012, by Leo Romero and Grin Collins. The brand started very fairly small and was just a joke that slowly took off. Their primary goal when creating the brand was to never takes itself seriously, but instead to celebrate the time spent and positive vibes of skating with your bros. Bro style reaches out to skaters of all ages to provide them with high-performance gear and apparel. As the Bro Style continues to grow it promises to never leave the bros. So far, the brand has collaborated with many big named skate brands like Mob Grip and Toy Machine.
For the rebrand, I wanted to stay true to their origin and not stray too far away from what the brand believed to be their aesthetic. Elevating their brand positioning was the primary goal when rebranding Bro Style because I wanted people in the skate industry to think of the company before thinking of their competitors. The new typographic logo was brought in for more flexibility while also feeling like it’s a part of skate culture.
The executions shown were created for a class project, with no affiliation to Bro Style, Inc.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Bro Style Inc. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Bro Style, Inc. does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
