To eat is a necessity, but to eat intelligently, is an art. Health increasingly plays a decisive role in the diet patters of today's consumers. 'Zout (salt) is out, fat is bad.' Panescofood.com, a member of La Lorraine Bakery Group, repsonds to the development of this general awareness with a dedicated range of frozen bakery products. A great opportunity for Canada to show our healthy brand development skills. Brand new name, logo, look & feel, magazine, POS, photography, 3D campaign image... BORN is born!