Moveler is a mobile app for Show Travelers that shows the different and recognized locations around the world where famous movies and series have been filmed.
This branding process consists of creating the essence and differential of the brand, from its colors, shape, name and logo to its tone of communication and personality. This process is guided by the set of creative, communicational and design strategies previously established with the client.
After getting to know the client, its product and brand, the creative and design areas are in charge of conceptualizing the brand through the naming, logo and brandbook. This conceptualization in turn seeks to awaken and generate new sensations in those who come across Moveler.
The name Moveler is the combination of the english words Movie, Move and Traveler. The naming encourages you to move around the world touring the most iconic places of the movies. In this way the user is invited to be the protagonist of his own adventure.
Once the branding of the brand was done, we continued with the app design. The design and functionality focused on providing a pleasant and easy to use user experience. The UX/UI design is fundamental to make an app attractive, interactive and responsive to the needs of the audience.
Finally, to complete a 360 communication and experience, we designed interactive stories and a motion graphic video for the Social Media launch campaign. This allowed users to get to know the brand and interact with its content in a more innovative way.