Branded Campaign
Tact Culture is a non- violent campaign, focusing to remove the fetishism of commodity.
Tact Culture is mainly aiming at slowing down the pace with which people are running towards a believed life order. Thus through campaigning, the information is brought directly to the people, about what is perceived to be ideal and what is the real truth behind ones changing lives and the decreasing mental health amongst many.
Branding:
Tact culture is a campaign of the people, and thus the branding was done keeping a few things in mind:
1. A branded campaign unites the people more universally then,
and is even more acceptable to the general public.
2. Using colours which are bright, strong and provocative, shies away from the traditional belief of the typical black and white campaign strategies that go around.
3. Making a logo which is simple and easy to spot, would allow people associated with the campaign to replicate the logo easily and also reuse it in their way. The logo needs to feel a part of the people and help be a part of the bigger picture.
