Statistics show that two-thirds of the profile visits are from non-followers, and contrary to a famous saying, on social media books are judged by their covers. Make sure your Bio is well written and informative, with a website or a clickable link. We find highlights to be useful in scenarios when a user first visits our profile. The more detailed and organised your profile looks, more are the chances of getting followed.
Branding your social media content is as important as the brand itself. Following a defined colour palette, creates visual uniformity in the feed. Keeping our brand colours, black and white, as a constant, we introduce an accent colour for each project. Consistency in imagery is equally important. We establish a mood for the imagery that best represent our projects, for example see our project Erotique. Streamlined content will have a greater impact than a hap-hazard looking feed.
To increase engagement, encourage your followers to share your product / service / work on their feed or stories, which will help in reaching out to new audiences. Our Quarantype typefaces were used by many designers who actively shared their creations tagging Zetafonts, making this project extremely successful. Asking a question that prompts the users to comment or tag a friend, is also an affective method to boost Instagram’s algorithm, like we did in our guess-the-typeface post. This increases the opportunity for your profile to get discovered and followed.
It is advisable to have a pre-planned set of posts and stories, not only in terms of posting at the right time, but also strategically placing content on posts in sets of 3/6/9, creating a coherent grid. We keep posting one at a time on days that have maximum engagement levels. We also hosted the first Italian poster design cup through our stories which actually required extensive pre-planning.
Rome wasn't built in a day, and neither were successful Instagram accounts!
Announcements with a clear call to action from time to time, is always a good way to peak curiosity and encourage the users to engage with your story or post. Our new releases with introductory offers are often quickly shared by followers, that helps us reach their respective social communities. Our Domotika Pro and Coco Sharp type releases, are good examples of a call to action, and we affectively grabbed the attention of existing & new audiences.
Carousel posts have higher engagement levels than single image posts. Additionally, they reappear on the feed with the consecutive images, if the user missed swiping the first time, giving you another chance to capture their interest. Create high quality, compelling imagery and content. As they say, more the merrier! Have a look at our posts about Cocogoose Pro, Eastman and Amazing Slab and how we used the carousel feature in different ways.
Social media is evolving and self learning has become the new 'selfie'. Best topics are the ones that have various levels of information that can be divided over a few stories or carousel posts. Our type trends series are a great example of easy and useful informative content. It not only informs our followers about what to watch out for, but also highlights important details about type design, that compelled them to share it within the IG community.
Users are more likely to find a moving visual more engaging than a static, content heavy post. Animated content grabs attention quickly and encourages the user to stop and spend more time on it. We strategically intersperse animations within each project, for example, Coppa Stadio, Codec Pro, and Type Trends. The more users spend time on your posts or stories, better it is for Instagram’s algorithm. In short, keep it moving!
It is important to stay up to date with issues and topics that are being spoken about. It puts across your point of view, starts a conversation and helps reach out to more users that share similar values. As seen with our initiative Type for Change, it encourages shares, re-shares and features, (which by now you all know is the key to Instagram happiness!). The world of social media moves fast, and it is essential to stay relevant with the times. So get real, be heard and be seen.
Everyone loves freebies! Create digital assets your followers would enjoy, and then, (surprise!) give them out for free. Post digital artworks, or graphics on your stories, that people can screenshot and for use for free. Encourage the users to share and tag you when they use these assets. Last Christmas, we felt like playing ‘Insta-Santa’, so we designed Christmas wallpapers for the phone. Needless to say, it was a merry Christmas indeed.
Give us a like, shoutout or follow us on our handle @zetafonts and watch out for some amazing content and even more amazing typefaces!
See you on Instagram!
