SLOW, LOVE STORE
LOVE AND CONNECT WITH YOURSELF
A contemporary love shop concept, the client wanted to break down the cliché labels and create a more sophisticated atmosphere, the principal aim was to make feel the costumers more comfortable and confident when they purchase the products.
The branding play with some sexy symbols in a discrete way, I decided to incorporate the principal product that the store sell, which is a dildo with the brand tagline: "Love and connect with your self" that's why all the letters in the wordmark are connected with each other to form the word "Slow", it's playful and discrete, when you get something from a sex store probably you don’t want other people see what you got! The visual identity carries those concepts to a more tangible visual, with playful and memorable colors, to make sure that female sexuality is talked about in a more natural and soft light.
The project included the development of the branding, the tagline and packaging, also I created a pattern with other element to use it in some printed application and social media.
