FUNSKOOL
Client : Funskool Classic Games
PROPOSITION :
Learn with Funskool. It's the learning that shapes and makes a child.
Concept :
Children in today's digital era are shifting away from traditional games and toys like board games, cards, building blocks, etc. These classic games like snakes and ladders, Monopoly, Game of life, Jenga and many more have amazing life lessons hidden within them which are learnt in the process of playing these games.
Though digital games have their own place and benefits, the fun made by playing legendary classic games can never be substituted. This campaign is for the revival of these age old games which generations have been playing since years.
The idea is to highlight the point that life lessons are learnt from these classic Funskool games which modern digital games may not able to give.
Hence, Life Lessons. Without Wi-Fi.
Posters.
Dimensions - 8.27 x 11.9 inches
Poster mockup
Magazine ads
Dimensions - 7.87 x 9.84 inches
Magazine mockup
Hoardings
Hoarding mockup
Newspaper flyers in the form of post cards
Why postcard ?
Postcard is a non-digital medium and symbolises olden time.
Funskool uses postcard as a medium to show the little extra effort it takes to send a message, as opposed to a digital medium of communication.
Funskool is giving this postcard to new age parents in a non-digital way, gently reminding them of their childhood in a non-digital time.
It also showcases cherished childhood memories.
Post cards to schools and educational institutions along with a product catalogue.
Funskool classic games Product Catalogue.
Flipbook
