Branding for an organization in Canada named Weekend Warrors. They are a local pick up sports information hub startup. After the success in one city, it will branch out into others. It targets males and females ages 20-45 athletes who are not hardcore, but train, play, have jobs, and just want to have fun.
They wanted a fraternity feel to it and this is what I came up with.
Alternate Versions
Mock-ups
