BURGER KING X SUPER MARIO MEAL DEAL
PROJECT TYPE: Advertising Campaign
DELIVERABLES: Full Page Print Ads, Billboard, Store Poster
SOURCES: Store photo rights reserved to Rick Moriarty
OVERVIEW
Burger King partnered with Nintendo America for their limited-time Super Mario promotion. The promotion gave consumers an incentive when ordering the Super Mario Meal on the BK app or online for a chance to win a Nintendo Switch or 100 My Nintendo Platinum Points.
SOLUTION
The goal was to create two full-page print advertisements that leveraged the power of an original visual metaphor to communicate the advertisement’s intended message. The ads were turned into store posters and a billboard in order to push the promotion further.
