Arctic Fox
PROJECT TYPE: Advertising Campaign
DELIVERABLES: Half Page, Third Page and Full Page Ads
SOURCES: Photos from © Adobe Stock
OVERVIEW
Arctic Fox Hair Color is long-lasting hair dye that is DIY-friendly and conditioning with a delicious grape scent. It is their goal to not only provide many prismatic shades, but to remain animal cruelty free. They prove they’re fully committed to the cause by donating 15% of their profits to organizations that prevent animal cruelty.
SOLUTION
Rather than focusing on the products vibrant and many colors like their competitors, I decided to focus on what makes them special; that they are 100% vegan and animal cruelty-free. Caring about how the products affect animals is important to the particular audience and is a major selling point in this industry. Therefore, this was the strategy behind the photo choices, headline and body copy points.
