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MAYBELLINE NEW YORK NEW YORK CITY EDITION

Packaging


MAYBELLINE NEW YORK SUPER STAY LIP INK NEW YORK CITY EDITION

From Brooklyn to Manhattan! This is a kit with four colors of lip ink inspired by brick wall installed throughout New York City. When you open the package, you can see the streets and the symbol of New York with lip ink, the yellow taxi. We designed it so that we can get your hands on the product only when you unfasten the seat belt. Such a structure further enhances the concept of the kit and reminds us of the features and precautions of Super Stay Lip Ink once more.

Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.

Client_ MAYBELLINE NEW YORK
Year_ 2018
Brand Location_ South Korea
Art Director_ Yumi Jung, Eunmi Lee   Designer_ Geuna Kim, Yeonho Jeoung
Photographer_ Junghun Yeom

MAYBELLINE NEW YORK NEW YORK CITY EDITION
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MAYBELLINE NEW YORK NEW YORK CITY EDITION

MAYBELLINE NEW YORK SUPER STAY LIP INK NEW YORK CITY EDITION

Published: