Andante is a intermodal ticketing system used by public transportation in the city of Porto.
The concept developed for the new image of the Andante is based on three key pillars; the graphics from the street maps, the silhouette of the city and the concept of mobility. Given that the target audience is very extensive, it became essential to create a image that originated common emotions in a comprehensive manner, by using iconographic elements that awaken a sense of proximity and value, between the city and the people.
The use of iconographic values of the city of Porto, awakens a feeling of appreciation of what is of all of us, the city. Public transports links places, links people. Andante is a card that shortens distances, which reduces time wasted. Therefore the conception of a graphism that reflected that distances do not exist, has become the basic idea in the new image.
In order to reinforce the concept of mobility and connection, all cards can be combined in parallel with each other, creating multiple silhouettes of the city. All versions are different from each other, so you can create your own skyline of the beautiful city of Porto.