Client - JSW Group
Agency - RepIndia
JSW Steel is one of India’s leading integrated steel manufacturers and the flagship company of the $12 billion JSW Group. JSW Group was the principal sponsor for the Delhi Capitals team for IPL 2020.
#KhelKhushiyonKa is a campaign through which JSW Steel built a platform for every cricket lover to experience IPL like never before. The activities of the campaign were based on their insights and extensive experience of working with JSW Sportsmen across India. As part of JSW Group, the principal sponsor of Delhi Capitals, JSW Steel integrated its values in the campaign by highlighting the team’s skills and performance through multiple engagement activities and player-centric content where users were gratified with DC merchandises.
