Cloud Nine Edu-Clothing is a kids clothing line brand that does not only focus on children’s fashion, but also education.The overall concept was to integrate fashion and education. The brief was to make brightly colored set of clothes together with it’s visual branding. The design has to have distinctive elements that differs the product from other kids clothing line products.
The t-shirts’ illustration were inspired from children educational books. Basic alphabets that usually found in books were brought into the t-shirts. It was designed to ease children when associating alphabets with real-world objects.
In order to make the design ‘pop’, I decided to explore visuals from three words, which were playful, quirky and festive. Those three words were derived from the term ‘cloud nine’, which means the feeling of elation. And so, the developed visual concept were applied to other outputs such as the shopping bag, pins, stationary set, and the clothes itself.
